نمایشگاه جمهوری اسلامی ایران

Theme & subthemes


Designing Future Society for Our Lives

The theme, "Designing Future Society for Our Lives", makes individuals think how they want to live and how they can maximize their potential. This theme also aims to drive co-creation by the international community in designing a sustainable society that supports individuals’ ideas of how they want to live.

In other words, the Expo will ask a straightforward question for the first time: “What is the happy way of life?”. The Expo is taking place at a time when new social challenges, including expanding economic gaps and heightened conflicts, are emerging, while science technologies are evolving, including AI and biotechnology, that will present changes to humankind, for example, extended life spans.

Saving Lives, Empowering Lives, and Connecting Lives are the three sub-themes of the Expo. Japanese culture has long been based on the belief that any material, from all living creatures to even a pebble along the road, has an inherent life. With this in mind, the Expo welcomes the consideration of ‘life’ not just for human beings but also in a broader sense of diverse creations and nature that surround humans.

Saving Lives focuses on protecting lives. This sub-theme may be associated for example with countermeasures against infectious diseases through improvement in public health, ensuring safety through disaster readiness and disaster risk reduction initiatives, and harmonious coexistence with nature.

Empowering Lives focuses on enriching the lives of individuals and expanding their potential. Topics related to this may include, for example, high quality remote education through the use of ICT; the extension of a healthy life span through appropriate exercise and diet; and the maximization of human potential through the use of AI and robotics.

Connecting Lives focuses on getting everyone engaged, building communities and enriching society. This sub-theme may relate to subjects including, for example, the power of partnership and co-creation, advanced communications enabled by ICT, and the design of a data-driven society.

The concept of Expo 2025 Osaka Kansai is “People's Living Lab.” This concept represents the Expo’s approach toward putting its theme into practice and serves as a guideline for the practical implementation of projects. The most distinctive characteristic of the Expo will be the endeavour to give a realistic picture of a future society not just through thought, but also through action. This endeavour is being launched before the Expo, by inviting diverse participants to come together with various initiatives to tackle challenges with solutions that will help achieve the SDGs, either on or off the Expo site


iran expo 2025